Who We Are

About IndieVisual

A boutique data studio that helps organizations make sense of their data and build things that actually work.

Tanya Shapiro, Founder of IndieVisual

Tanya Shapiro

Founder & Principal Consultant

Tanya started in hospitality, where she learned that good service means actually listening to what people need. She carried that into the insurance startup world, where she went from analyst to building data teams, designing incentive models, and leading integrations that had to work under real pressure.

That experience taught her how to talk to both engineers and executives without losing either one. It also taught her that most data problems aren't technical — they're communication problems.

Now she works with organizations across industries to help them figure out what their data is telling them and what to do about it. No jargon, no overengineered solutions. Just work that makes a difference.

Our Philosophy

"Good data work starts with understanding the people who use it."

Clarity over complexity

If the people using it can't understand it, it doesn't matter how technically impressive it is. We build for humans first.

Honest about what works

We'll tell you what we think, not what you want to hear. That means sometimes the answer is simpler than you expected.

Make it stick

Insights that live in a slide deck don't change anything. We build things people come back to.

Got a data problem? Let's talk.

Drop us a message. No commitment, no forms that take 10 minutes. Just tell us what's going on.

Prefer to schedule a call? Pick a time.